Here is a colorful vintage French seed label that includes an illustration of some pretty red flowers. The caption on the label is: COQUELOURDE DES JARDINS VARIEE. From the translation search I did, I think Coquelourde is the name of the flower and des jardins variee is garden variety. This type of label would have been pasted on a seed packet or jar of seeds for retail sale. Click on image to enlarge.